An Original Icon Library for Mitsubishi Electric
Mitsubishi Electric
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Design System, Iconography
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2024
Mitsubishi Electric Corporation, with its broad range of business domains spanning
from space to home appliances and diverse business phases, has announced its transformation
into a "Circular Digital Engineering Company." To accelerate this transformation,
they have released the DX platform "Serendie."
Serendie is a platform designed to generate new value by integrating customer feedback
and data. It includes a digital infrastructure that connects diverse businesses, such
as data analytics platforms and Web API integration bases, as well as co-creation
spaces that foster collaboration both inside and outside the company.
0 → 1 Design System
As Takram overseas the end-to-end design and development of the design system that underpins this DX strategy, I was tasked to design an original icon library that is inline with the existing Serendie brand. As a result, I designed ~300 icons in both, outlined and filled form in the time constraint of 4 weeks.
Concept
The existing Serendie brand was built on a visual system centered around semicircles,
evoking a cheerful tone that symbolized spontaneity, the circulation of ideas, and
cross-collaboration.
Drawing from these concepts, I translated them into a design system where usability
and practicality were prioritized. This process resulted in the following design
principles, which guided the creation of each icon.
Serendie Symbol
Over the course of one month, I was assigned as a support member to conceptualize and design a set of original icons aligned with the Serendie brand. This effort resulted in approximately 300 icons in both outlined and filled styles, adding up to around 600 unique icons. These icons preserved the brand's tone and manner while creating something distinctive for Mitsubishi Electric.
